Google’s Webmaster Tools is such an important service for anyone with
a website. The tools provided help you do so much to analyze and
improve your website. When it comes to SEO, Webmaster Tools is an
excellent, free way to evaluate and improve your site, with advice from
the one place it matters most – Google itself. There’s no better way to
achieve insight that will help you raise your PageRank than by
considering Google’s analytics with Webmaster Tools.
While Webmaster Tools has always been a useful thing to have on your side, you need it now more than ever. Recently Google launched the Penguin update to its search index algorithm, and even more recently it launched the Emanuel update. Both of these updates have brought much greater potential for perhaps the scariest thing a webmaster can deal with – negative SEO. To protect yourself against a potentially lowered PageRank due to Penguin or Emanuel, you need Webmaster Tools.
Penguin and Emanuel – Negative SEO in a Nutshell
The Penguin gives greater consideration to backlinks, and its purpose is to crack down on link spamming and link buying, which aim to artificially increase a website’s PageRank. Under Penguin, if many backlinks to a site are considered to be unnatural, it will be penalized. Emanuel is targeting websites with alleged copyright infringements. If one website has an unusually high number of copyright infringement claims against it, it will be penalized with a lower PageRank.
Negative SEO and Competition Concerns
While the majority of websites that suffer penalties based on Penguin and Emanuel will more than likely have earned them through shady backlink-building or illegal copyright violations, there is the concern that innocent sites may be penalized. Negative SEO wars can be waged against competitors, even when they aren’t in violation of anything. If a competitor creates a great deal of backlink spam to your website, or if a competitor accuses you of copyright infringement, your PageRank could suffer, and it would be against your control.
How Webmaster Tools Can Help
The most important way that Webmaster Tools can help you protect yourself against penalties is by making it easy for Google to contact you directly. If they receive a complaint about your website, they can notify you about it, and that will give you a chance to remedy the problem before you’re penalized for it. Google is sending out thousands of notifications, but it can’t send them if they don’t know how to contact a site’s webmaster. In addition, Webmaster Tools allow you to see the backlinks that are influencing your PageRank, potentially giving you a way to assess your backlinks before they catch Google’s attention at all. If you see that a website linking to you with a lot of suspicious, spammy links, unrelated content, and/or absent content, you can select “Ignore Domain,” and Google will no longer count links from that domain as backlinks to your site.
Penguin and Emanuel won’t, for the most part, affect legitimate websites, unless a competitor tries to make that happen. Even if your site is in strict compliance with Google’s policies, Google’s Webmaster Tools will help you in the unforeseen event that a competitor tries to give you some negative SEO. Without Webmaster Tools, you could miss your chance to head off the potential damage.
Source: http://www.click-conversion.com/2012/09/17/why-you-need-google-webmaster-tools-now-more-than-ever/#comment-2380
While Webmaster Tools has always been a useful thing to have on your side, you need it now more than ever. Recently Google launched the Penguin update to its search index algorithm, and even more recently it launched the Emanuel update. Both of these updates have brought much greater potential for perhaps the scariest thing a webmaster can deal with – negative SEO. To protect yourself against a potentially lowered PageRank due to Penguin or Emanuel, you need Webmaster Tools.
Penguin and Emanuel – Negative SEO in a Nutshell
The Penguin gives greater consideration to backlinks, and its purpose is to crack down on link spamming and link buying, which aim to artificially increase a website’s PageRank. Under Penguin, if many backlinks to a site are considered to be unnatural, it will be penalized. Emanuel is targeting websites with alleged copyright infringements. If one website has an unusually high number of copyright infringement claims against it, it will be penalized with a lower PageRank.
Negative SEO and Competition Concerns
While the majority of websites that suffer penalties based on Penguin and Emanuel will more than likely have earned them through shady backlink-building or illegal copyright violations, there is the concern that innocent sites may be penalized. Negative SEO wars can be waged against competitors, even when they aren’t in violation of anything. If a competitor creates a great deal of backlink spam to your website, or if a competitor accuses you of copyright infringement, your PageRank could suffer, and it would be against your control.
How Webmaster Tools Can Help
The most important way that Webmaster Tools can help you protect yourself against penalties is by making it easy for Google to contact you directly. If they receive a complaint about your website, they can notify you about it, and that will give you a chance to remedy the problem before you’re penalized for it. Google is sending out thousands of notifications, but it can’t send them if they don’t know how to contact a site’s webmaster. In addition, Webmaster Tools allow you to see the backlinks that are influencing your PageRank, potentially giving you a way to assess your backlinks before they catch Google’s attention at all. If you see that a website linking to you with a lot of suspicious, spammy links, unrelated content, and/or absent content, you can select “Ignore Domain,” and Google will no longer count links from that domain as backlinks to your site.
Penguin and Emanuel won’t, for the most part, affect legitimate websites, unless a competitor tries to make that happen. Even if your site is in strict compliance with Google’s policies, Google’s Webmaster Tools will help you in the unforeseen event that a competitor tries to give you some negative SEO. Without Webmaster Tools, you could miss your chance to head off the potential damage.
Source: http://www.click-conversion.com/2012/09/17/why-you-need-google-webmaster-tools-now-more-than-ever/#comment-2380
If a opponent makes significant amounts of back-link junk to your web page, or if a opponent accuses you of trademark violation, your PageRank could experience, and it would be against your management.
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